The surge in backhoe loaders sales across Brazil
Over the past 6 years, the sales of backhoe loaders jumped more than 200% because of the 2014 FIFA World Cup and the 2016 Summer Olympic Games hosted in Brazil. At the same time, other machinery sales have amazingly increased with the growth of more than doubling and in some cases tripling
There is a big room for infrastructure in Brazil
While COVID-19 stopped Brazil from growing, most construction activities were still considered “indispensable”. In the short run, ongoing supply issues may hinder some construction activity. But even so, we still find stronger machinery sales going forward. This enables major brands including Caterpillar, CNH, Deere, JCB, Komatsu, and Liebherr to make big gains.
More application settings brings more customer segment
The backhoe loader was originally developed by modifying agricultural or industrial tractors. They are easier to transport than larger machines, and carry enough material that multiple smaller vehicles are unnecessary.
Most backhoe loaders come equipped with a bucket on each side – a loader bucket and an excavator bucket. The loader side can be reequipped with various buckets and each has their own unique application. Multiple application allow backhoe loaders to come into more customer segment
Conclusion
In Brazil, increasing sales for backhoe loaders, big room for infrastructure, and wide customer segment will bring more sales in backhoe loader parts. Thus to meet end-users as much as we can, we need to consider to develop a supply chain exclusively for backhoe loader parts.
